About Us
A growth-minded B2B marketing strategist and sales practitioner, Jean Nickerson is passionately invested in advancing the role that sales excellence in delivering next level of revenue performance for family-run businesses. After 20 years in corporate sales, I use my business expertise and marketing insight to craft authentic value propositions and strengthen the competitive advantage of small business clients.
Authentic Value Proposition, Purposeful Selling, Better Sales Results, Brand Storytelling, Family-business values, Business model regeneration, value proposition design, values-based content creation, improve SMB sales results, value creation approaches, small business sales coaching, service-based small businesses, living by values, values-driven businesses, successful small businesses, a better business model, sales-driven culture, customer experience design, brand stories, authentic storytelling and brand building
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About Us

Jean Nickerson, CSP

Jean Nickerson

A growth-minded B2B marketing strategist and sales practitioner, Jean Nickerson is passionately invested in advancing the role that sales excellence in delivering next level of revenue performance for family-run businesses. After 20 years in corporate sales, I use my business expertise and marketing insight to craft authentic value propositions and strengthen the competitive advantage of small business clients.

 

As a Certified Sales Professional (CSP) with a values-based orientation, she is focused on the mutual win for all stakeholders and secures outstanding outcomes even in challenging circumstances. Using strategic business expertise and grounded in common sense, she helps clients navigate the complex marketplace and develop customer-centric, value-oriented sales cultures. Jean loves creating brand stories that resonate and knows a persuasive selling approach defends value in the face of persistent pricing pressure. The same product represented by two different salespeople in the same industry can be two different value propositions.

 

Transparency, Collaboration, Trust, Integrity and Purpose are the values I live. I support the highest win for ALL – including clients, employees, communities and our end-use customers who are always the hero of our shared story. There are limitless possibilities for our time together. I invest in worthy human relationships and leverage technology & networks to make the world a more equitable place for higher-ordered value creation.

My approach to business development is summed up in this analogy. The best time to plant a tree is ten years ago, the next best time is now. When everybody wins, it’s a better tomorrow for us ALL!