Recommendations
WHAT OUR CLIENTS ARE SAYING about Purposeful Selling
Authentic Value Proposition, Purposeful Selling, Better Sales Results, Brand Storytelling, Family-business values, Business model regeneration, value proposition design, values-based content creation, improve SMB sales results, value creation approaches, small business sales coaching, service-based small businesses, living by values, values-driven businesses, successful small businesses, a better business model, sales-driven culture, customer experience design, brand stories, authentic storytelling and brand building
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What our clients are saying
Jean Nickerson is passionate about helping family-owned companies build authentic brands that attract valuable customers and loyal employees. Her commitment in guiding owners through the process of defining their unique value strengthens their competitive positioning and creates greater enjoyment in their business. If you’re tired of competing on price and want better quality outcomes, reach out to Jean.
Reema Duggal, President - The Sitaran Group & Co-Founder Silicon Halton
Simply put Jean "gets it". Jean's insights and thorough understanding of our project was a major factor in our winning industry awards and garnering future successes. A consummate professional and insightful individual, who provided thoughtful opinions and perspective.
Aris Gouvas - TCP Direct
I began working with Jean in the summer of 2017. I found Jean to be bright, knowledgeable, and hardworking. Another thing I like about Jean is that she has a good sense of what she can do to help her clients achieve their objectives, and grow their businesses. She has my complete trust.
Kent Elkstrom - Growing Marketshare 365
SOS First Aid hired Jean and her team to develop a short promotional video. We truly enjoyed working with Jean. She is very patient, but direct, and was able to craft a message highlighting the spirit, soul and heartbeat of SOS First Aid. She is a skilled marketer, writer and communicator who takes the time to understand her client's needs and deliver an end product or service that exceeds expectations. I would, without hesitation, recommend Jean and her company Purposeful Selling.
Velma Ganassini - SOS First Aid
Jean is very strong with marketing strategies and growing companies revenues through targeted growth initiatives.
Kim Elsinga - Business Development Bank of Canada
Jean and I worked together - spending invaluable time and energy to discern with clarity the message that drives my passion and purpose. This is not always easy to define with impeccability but Jean was equal to the task and never wearied of well doing in her commitment to me, my passion, and to her own fervent desire to be a contribution that ‘makes the difference’. The one thing that Jean held to with passion and conviction is the commitment to reputation- both mine and hers as a professional story writer!
Judith Harrison - Wellness Vie
Jean Nickerson is a progressive and results-oriented professional, dedicated to bettering herself and your business. She is very loyal and determined to overcome challenges that stand in the way of successful outcomes. A definite asset to your team!
Mike Dwhytie - K.I.D. Truck & Trailer Service
Jean Nickerson is one of the most ethical and capable people I have met in my professional travels. She is bright and would be a tremendous asset when affiliated with your business.
Michael Poelman - The Ascent Canada
Jean is blessed with the intuition, listening skills and word smithing required to successfully communicate a company’s offerings and showcase their core values. Her direct, ‘let’s get to work’ attitude is exactly what business owners need to get things going, especially when time is of the essence.
Jim Ginwalla - Adore Your Kitchen
Jean presents a refreshing clear-cut intentionally valuable service. Her passion for the value proposition makes all the difference in the subsequent prospect generation/qualification and sales training services she provides. I have used it many times for sales work and sales related questions and have full confidence that it will be more than time well spent; it will increase your business models earning power noticeably and… Enjoyably.
Andy De Campos - The Follow-up Guru
What I most enjoy about working with Jean is her personality and integrity. Have a question? She will get you the correct answer. Have an opinion or idea on a way forward? Always willing to listen. You look forward to her next text, email or phone call. And she will call you when needed.
David Thompson - Thompson Design
Jean is a seasoned professional with a remarkable instinct to assess the root cause of issues challenging a business and to offer deep insights on how they can be met.
Richard Taylor - Trusted Advisor to Entrepreneurs