The simplest way to build a connection with an ideal customer is by using storytelling as part of the content marketing strategy. Authentic brand stories make your business memorable and helps the intended audience to perceive the company as credible and trustworthy. The people we’re trying to reach, influence, inspire and persuade want relevant information that saves them time, educates them on why we’re worthy options and makes them think better of our brands. Quality content represents an appreciable brand asset that continues to deliver value as the company’s reputation grows.
The promise of the digital age was we’d be able to reach everyone and capture attention for next to nothing. Over time and through hard-won experience, we’ve learned there are few shortcuts to building trust. Unfortunately, the market is littered with SEO schlock with its desperately aggressive, not particularly original, value-capture approach. Relevant content is a worthy investment that moves prospects from consideration to action and engenders the development of long-term customer relationships.
What content exists to attract and engage ideal customer segments?
What content is being used to follow-up with inbound leads?
How is the company, products and services positioned in the market and with respect to competitors?
What content is available to move the prospects through the buying journey?
Brands that empower their customers deliver know-how and thought leadership resources that educate and inform buying decisions. Purposeful Selling helps clients achieve better brand recognition, generating higher sales with better customers and secures better outcomes for end-users. Our content is designed to foster trust with thoughtful, industry-relevant subject matter experience. And in the end, happy customers always tell our best brand stories.
Frequently requested content support: Prospect letters, Email templates, Outbound calling scripts, Trade Show presentations, website articles and 30-second company introductions (aka infomercials).
Branded Content from $750.00