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Purposeful Selling unlocks the truth of a company’s authentic value proposition and creates brand stories that engage ideal customers. When it’s right, business owners experience a quantifiable improvement in financial results and start attracting more aligned opportunities. A power value proposition opens doors quickly and helps the business stand out in a crowded market. You really can have it all – a business you enjoy, working with people you like and appreciated for the value delivered to customers served and communities supported.
Authentic Value Proposition, Purposeful Selling, Better Sales Results, Brand Storytelling, Family-business values, Business model regeneration, value proposition design, values-based content creation, improve SMB sales results, value creation approaches, small business sales coaching, service-based small businesses, living by values, values-driven businesses, successful small businesses, a better business model, sales-driven culture, customer experience design, brand stories, authentic storytelling and brand building
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Blog

If we’ve learned anything from the Pandemic, it’s market demands are evolving and we continue to experience stormy economic headwinds. Companies are facing increased risk factors including tight labour availability, disrupted supply chains, higher interest rates and operating challenges from rising inflation. Overall sentiment about...