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Purposeful Selling unlocks the truth of a company’s authentic value proposition and creates brand stories that engage ideal customers. When it’s right, business owners experience a quantifiable improvement in financial results and start attracting more aligned opportunities. A power value proposition opens doors quickly and helps the business stand out in a crowded market. You really can have it all – a business you enjoy, working with people you like and appreciated for the value delivered to customers served and communities supported.
Authentic Value Proposition, Purposeful Selling, Better Sales Results, Brand Storytelling, Family-business values, Business model regeneration, value proposition design, values-based content creation, improve SMB sales results, value creation approaches, small business sales coaching, service-based small businesses, living by values, values-driven businesses, successful small businesses, a better business model, sales-driven culture, customer experience design, brand stories, authentic storytelling and brand building
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Posted at 17:35h
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Blog
by Jean Nickerson
There’s a reason why Mariah Carey’s “All I want for Christmas” song is so popular. It has one of those “ear-worm” worthy melodies with its infinitely repeatable lyrics. When CHFI decided to start playing holiday season music early this year, I rolled my eyes and blamed...
Posted at 17:29h
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Blog
by Jean Nickerson
If we’ve learned anything from the Pandemic, it’s market demands are evolving and we continue to experience stormy economic headwinds. Companies are facing increased risk factors including tight labour availability, disrupted supply chains, higher interest rates and operating challenges from rising inflation. Overall sentiment about...
Posted at 03:03h
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Blog
by Jean Nickerson
Trust is THE cornerstone of all rewarding business relationships. It’s the social currency through which all sustainable value creation can occur. The value of trust is crucial because it extends the time horizon over which we’re willing to receive benefit from the relationship. When trust...
Posted at 10:00h
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Blog
by Jean Nickerson
It’s a complex and competitive marketplace, although the selling equation is still pretty simple. Customers and prospects have pain or problems and they want value-driven solutions that deliver better outcomes than they can generate by doing nothing (aka the status quo).
We help them put us...
Posted at 10:40h
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Blog
by Jean Nickerson
Lately, I have been thinking a lot about value creation and leadership. With so many companies experiencing persistent revenue pressure, disruptive innovation from ever increasing competitors and the need for strategic leadership, why are many companies struggling in this area? I believe it’s because we...
Posted at 10:00h
in
Blog
by Jean Nickerson
There’s a quote usually attributed to Charles Darwin, “It’s not the most intellectual or the strongest species that survives, but the species that is able to adapt or adjust best to the changing environment in which is finds itself.”
Every day we’re being forced to deal...