About Purposeful Selling

Jean Nickerson, CSP

As a Certified Sales Professional (CSP) with two decades of selling, I’ve represented tangible products and intangible services. My success is founded on growing sustainable customer bases by focusing on the business impact of the solutions that are implemented. Success for my clients begins by building relevant value propositions that focus on the desired outcomes received or the pain solved. I start by asking who’s the hero of this story and it’s not me.

Transparency, Collaboration, Trust, Integrity and Purpose are the values that I demonstrate. It means having a forward-looking focus to accomplish meaningful outcomes that blends the interest of the individual with the wider world for long-term greater good. I believe in the highest win, which includes clients, their employees and communities and most importantly their end-user customers.

As a life-long practitioner of data-intelligence, I’m excited by the possibilities that this time affords in using analytical insight to make the world a better place and creating an equal playing field for businesses who deliver reciprocal value.

When we all win it’s a better tomorrow for us ALL!



  • Sales-as-a-Service (Contract Business Development)
  • Value Proposition Design and Development
  • Prospecting and Social Selling
  • Growth Playbooks and Go-to-market strategies
  • Value Negotiation & defending price positioning
  • CRM & Marketing Automation Technologies
  • Business Intelligence and Data Analytics
  • Customer Profitability Analysis and Buyer Insights
  • Matt Dixon’s “The Challenger Sale & Customer”
  • Reed Holden’s “Negotiating with Backbone”

“The chief cause of failure and unhappiness is trading what you want most for what you want right now.” – Zig Ziglar

“A pessimist sees the difficulty in every opportunity and an optimist sees the opportunity in every difficulty.” – Winston Churchill

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