valuecreation

Purposeful Selling unlocks the truth of a company’s authentic value proposition and creates brand stories that engage ideal customers. When it’s right, business owners experience a quantifiable improvement in financial results and start attracting more aligned opportunities. A power value proposition opens doors quickly and helps the business stand out in a crowded market. You really can have it all – a business you enjoy, working with people you like and appreciated for the value delivered to customers served and communities supported.

purposeful selling, Jean Nickerson

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valuecreation Tag

The Ghost of Christmas Present Visits Scrooge

22 Dec Why This Christmas Feels Different

Posted at 17:35h in Blog by Jean Nickerson 0 Comments

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There’s a reason why Mariah Carey’s “All I want for Christmas” song is so popular. It has one of those “ear-worm” worthy melodies with its infinitely repeatable lyrics. When CHFI decided to start playing holiday season music early this year, I rolled my eyes and blamed...

04 Mar Establishing Trust with Values Based Branding

Posted at 03:03h in Blog by Jean Nickerson 0 Comments

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Trust is THE cornerstone of all rewarding business relationships. It’s the social currency through which all sustainable value creation can occur. The value of trust is crucial because it extends the time horizon over which we’re willing to receive benefit from the relationship. When trust...