values-driven businesses

Purposeful Selling unlocks the truth of a company’s authentic value proposition and creates brand stories that engage ideal customers. When it’s right, business owners experience a quantifiable improvement in financial results and start attracting more aligned opportunities. A power value proposition opens doors quickly and helps the business stand out in a crowded market. You really can have it all – a business you enjoy, working with people you like and appreciated for the value delivered to customers served and communities supported.

purposeful selling, Jean Nickerson

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values-driven businesses Tag

16 Feb Anatomy of Authentic Brand Storytelling

Posted at 10:00h in Blog by Jean Nickerson 0 Comments

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It’s a complex and competitive marketplace, although the selling equation is still pretty simple. Customers and prospects have pain or problems and they want value-driven solutions that deliver better outcomes than they can generate by doing nothing (aka the status quo). We help them put us...