authentic storytelling and brand building Tag
Posted at 10:00h
in
Blog
by Jean Nickerson
It’s a complex and competitive marketplace, although the selling equation is still pretty simple. Customers and prospects have pain or problems and they want value-driven solutions that deliver better outcomes than they can generate by doing nothing (aka the status quo).
We help them put us...
Posted at 10:40h
in
Blog
by Jean Nickerson
Lately, I have been thinking a lot about value creation and leadership. With so many companies experiencing persistent revenue pressure, disruptive innovation from ever increasing competitors and the need for strategic leadership, why are many companies struggling in this area? I believe it’s because we...
Posted at 10:00h
in
Blog
by Jean Nickerson
There’s a quote usually attributed to Charles Darwin, “It’s not the most intellectual or the strongest species that survives, but the species that is able to adapt or adjust best to the changing environment in which is finds itself.”
Every day we’re being forced to deal...